59% use Facebook in Canada (LinkedIn: 30%, Twitter: 25%, Instagram: 16%)

By Shea Bennett Comment

59% use Facebook in Canada (LinkedIn: 30%, Twitter: 25%, Instagram: 16%)

Close to six in ten adult internet users in Canada have a Facebook profile, with almost half accessing the platform more often than once per day, reveals a new study.

A January 2015 survey from Forum Research found that 59 percent of Canadians have a Facebook account, compared to 30 percent who use LinkedIn, 25 percent who have a Twitter profile and 16 percent on Instagram.

While Facebook dominates all age demographics, Twitter also beats Instagram across all ages, including the key 18-34 group, in Canada.

59% use Facebook in Canada (LinkedIn: 30%, Twitter: 25%, Instagram: 16%)

47 percent of respondents use Facebook more than once each day, compared to 27 percent for Instagram, 23 percent for Twitter and 6 percent for LinkedIn.

59% use Facebook in Canada (LinkedIn: 30%, Twitter: 25%, Instagram: 16%)

eMarketer estimates that almost twenty million people across all age groups will use social networks in Canada by the end of this year – 18.5 million on Facebook and 6.8 million on Twitter.

(Source: eMarketer.)

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