Frank told Peter Kafka of Re/code that only 5 percent of BuzzFeed’s 950 million monthly video views come via its homepage, adding that the publisher’s videos are syndicated on 26 platforms, with YouTube and Facebook by far the most important.
While YouTube drives more traffic to BuzzFeed, Frank said of Facebook:
It’s very, very significant. Facebook’s decision to lean into auto-play has really fundamentally changed the way we think about the first five seconds of content.
What’s next for BuzzFeed Motion Pictures? More long-form content, according to Frank.
Readers: Were you surprised at how little of BuzzFeed’s video traffic comes from its homepage?