Buycott Adds Consumers Social Consciousness to Product Barcode Scans

There are plenty of apps that will let you scan the barcode of a consumer product good to find out details about that product and how to get a good deal. But now there is an app that applies the same technology to your social consciousness. Buycott lets you look up the ownership structure of any product and trace its roots back to the parent company that owns the app’s interactive family tree diagram.