"Virtual Bumping" Gives Bump's Facebook Traffic a Boost

The long-term vision is to create a better way for people to quickly pass data back and forth with a quick bump of two mobile phones. That could involve basic contact information, songs, photos or richer media.

With our AppData measurement service, we’re also seeing a small but interesting rise in Facebook traffic in the last month or so — and that could turn into a more important part of its plan.

The reason for growth appears to be the new 2.3