Page management software-as-a-service provider Buddy Media has launched Buddy Media University to educate clients on how to use it’s tools. The physical workshops which address topics including publishing and analytics will start at the company’s headquarters in New York City. By offering a more extensive, hands on training system, Buddy Media can improve client retention and cut down on customer service costs.
Buddy Media has grown to become one of the largest and most profitable Page management companies. It most recently released an upgrade to its Buddy Media Platform that improved the interface for multi-person teams and the management of multiple Pages. The announcement follows competitor Involver’s release of its Social Markup Language for streamlining application development — another innovation that could reduce the costs of scaling.
Buddy Media University is largely modeled off of Google’s AdSense certification program. Greg Roth, the head of the program, says clients come from across the Facebook competency spectrum, and Buddy Media wants to train them to reduce the amount of assistance they need and to turn them into evangelists for the software. Both these outcomes would help Buddy Media grow more efficiently.
The sessions will feature Roth and several other trainers hovering above clients, helping them learn the details of old and new features. The curriculum for BMU is as follows, with each approximately five-hour session being a prerequisite for the next:
- 101 Publishing and Moderation
- 102 Basic Sapplet Implementation
- 103 Analytics and Optimization
- 104 Advanced Sapplet Implementation
- 201 Buddy Media Platform +GLOBAL
- 202 Buddy Media Platform Channel Administration
The first set of sessions will occur at Buddy Media headquarters in New York City, but BMU will then go on the road to bring training to other cities and regions, and offer private sessions for brand teams of the company’s larger clients, which include Target, Southwest Airlines, and Mattel.
Though the program will clearly benefit Buddy Media, it addresses a serious issue in the industry. Tech companies are racing to add new features to their tool suites, but these do little good if the clients licensing them only understand the basics. Roth explained, “we want them to be able to do everything so they can let go of our hand.”