Brand Watch: P&G Careful on Facebook, Optimistic on Applications
This week at the Digital Non-Conference, a program put on by the Ad Club of Cincinnati, Ted McConnell, General Manager of Interactive Marketing and Innovation at Procter & Gamble shared his perspective on marketing on social media in general and Facebook in particular, AdAge reports. A couple of interesting quotes:
“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend? … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”
And:
McConnell
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