Borders Releases eBooks App

The eReading choices on the iPhone and iPad are getting abundant. Joining Amazon, Apple and Barnes & Noble, Borders has now released an eReader app updated for the iPad called Borders eBooks.

Essentially a more polished version of the Kobo eBook Reader app, the Borders app lets iPhone and iPad owners login to an existing Borders account and download books, both previously purchased titles and new purchases.

It has a customizable reading experience. Readers can also organize their reading lists with the “I’m Reading” list, which lets users organize their libraries by title, date last read and author.

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