Barnes & Noble Stock Grows On Nook Speculation

The Wall Street Journal is reporting that Barnes & Noble stock went up 11% today, as news has been leaking about a new Nook coming out this month.

Here is more from the WSJ: “Janney Capital Markets analyst David Strasser, after first meeting with the No. 1 U.S. bookstore operator’s management two weeks ago, initiated coverage with a buy recommendation. Three other analysts rate the stock as a hold, according to FactSet Research data. New York-based Barnes & Noble has grabbed about 28% of the fast-growing market for digital books in just 18 months, putting it solidly behind industry leader Amazon.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in