Barnes & Noble Is Giving Away Books When People Buy A Nook
In a move to drive sales of its Nook devices, Barnes & Noble is running a charity-related promotion this holiday season called “Buy a Nook, We’ll Give a Book.”
For every Nook purchased between now and December 25th, the company will donate one new print book to First Book, a non-profit that gives new books to children in need.
Holiday book drives is nothing new for the book retailer. For the past 20 years, the bookseller’s Holiday Book Drive has collected and distributed more than a million books a year, which have been distributed to thousands of charities around the country.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in