Baidu China's Search Giant to Expand Into Social Media

Baidu Inc, China's top search engine, is now planning to branch out in social media services in China in order to compete with Tencent Holdings - a social media giant in the region.

Baidu Inc, China’s top search engine, is now planning to branch out into social media services in China in order to compete with Tencent Holdings – a social media giant in the region.

Google, the world’s top search engine lost a lot of ground in China during the last year or so as a result of censorship dispute with the Chinese authorities. This Google spat provided Baidu with the opportunity to solidify its lead in Search in the Chinese market.

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