AT&T to Launch Firefox-Based Browser
MediaPost reports that AT&T has partnered with emerging tech firm Vizible to develop Pogo, an ad-supported Web browser that adds a visual dimension to searching for and organizing info on the Web:
“Pogo is built on the Mozilla Firefox browser, and the free, potentially ad-supported application is not geared toward the tech-savvy digerati. AT&T is aiming for the everyday users of the Web with Pogo—a factor that pits it head-to-head with Microsoft’s Internet Explorer.”
Both AT&T and Vizible execs said that their goal is not to start another browser war.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in