Ashton Kutcher, Social Media Guru
He’s better known as an actor, cougar magnet and the Twitterverse’s top draw, but Ashton Kutcher actually has some street cred as a social media entrepreneur.
Kutcher is co-founder of a content production house that has among its clients some major corporations targeting consumers. He spoke yesterday at the Interactive Advertising Bureau’s IAB MIXX conference in New York, telling advertisers that they can use social media to reach their target audience.
Steve Donohue at Contentinople (great site name!) reports:
“It’s a continuous focus group,” Kutcher said while reviewing social media campaigns that his firm, Katalyst Media, has developed for advertisers such as Kellog’s, Nestle Hot Pockets, and Mountain Dew.
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