Google’s new social layer through Google+ your World uses information from your social network to influence your search results. Although the numbers definitely indicate a gap between the people who don’t want their search results tracked (73%) or used for targeted advertising (68%), and people who are aware they can do something about it (38%), at least 81% of Web users who are aware do remember to delete their browser history and 65% use privacy controls to limit the kinds of information collected. Not many people take time to read the fine print in any situation, so that’s actually a pretty decent turnout for a free Internet tool. For the other 62%, the infographic below shows how the search engine’s data collection strategy has evolved through the years.
Hosted by: Online Background Check Guide