Apps That Entice/Require You to Buy a Physical Product. Trend?
Three examples may not make a trend. But, I’m betting that we will see a lot more mobile apps that require that you have a physical product in order to either use part or all of a mobile app. Here are three that have caught my attention recently.
1. Red Bull Augmented Racing for the iPhone is the cleverest. I wrote about it in detail last month.
Red Bull Augmented Racing for iPhone: Very Clever Marketing Incentive to Get You to Buy a 12-Pack
You need a Red Bull 12-pack to create a racing track.
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