Apple CEO Tim Cook Joins Twitter @tim_cook


By Tim Sohn

Tim Cook, CEO of Apple, known for avoiding social media, has finally joined Twitter. His handle is @tim_cook.

His profile is simple. It says:

“CEO Apple, Fan of Auburn football and Duke basketball”

Cook’s first tweet appeared on Friday:

Since then, he retweeted a tweet Saturday from Conan O’Brien:

As of the time of writing this article, Cook had 225,465 followers, and he is following 29 accounts — a variety of companies, influential people, and organizations, including:

• Pope Francis @Pontifex

• President Bill Clinton @billclinton

• Laurene Jobs (Steve Jobs’ widow) @laurenejobs

• Duke Basketball @dukebasketball

• Nike @Nike

• The Daily Show @DailyShow

• Museum of Modern Art @MuseumModernArt

To see the complete list of who Cook is following, visit

Readers, do you plan on following Tim Cook on Twitter?