Angry Birds Star Wars arrives on Facebook


By Mike Thompson Comment

Angry Birds Star Wars, Rovio’s incredibly popular mash-up of its flagship hit and George Lucas’s iconic series, is now playable on Facebook.

The game originally launched for mobile devices in November, and it’s proven to be yet another smash hit for Rovio. Aside from being critically well-received, Apple recently revealed Angry Birds Star Wars was the No. 6 top paid game for both iPhone and iPad for the year of 2012 (it should also be noted that Angry Birds games also appeared on these lists and the top free iPad games chart).

Rovio’s first Angry Birds game on Facebook launched in February but never quite repeated the lightning-in-a-bottle success of its mobile counterpart. Although the game saw strong early games, it peaked in April with 3.4 million daily active users (the best gauge of a title’s core audience) and has since dropped to a little under half that traffic level. Currently, our AppData traffic-tracking service shows Angry Birds Friends has 1.5 million DAU. Given the rampant popularity of Angry Birds Star Wars on mobile devices (not to mention the fact that the game will benefit from people searching for “Star Wars” on Facebook), it probably seemed like a no-brainer to bring this game onto the social network.