Android has further consolidated its top position in mobile advertising by securing 53% of all ads served to mobile devices during the second quarter in 2011, according to the latest report from Millennial Media, the largest independent ad network. Apple’s iOS stands second with 27% (4% increase from Q2 of 2010) market share.
The fact that there are far more Android phones available than the iPhones also contributed to Android’s success. More than two-third of the top 20 devices populating the Millennial’s list are powered by Android, compared to only four iPhones models (original iPhone, 3G, 3G S and iPhone 4). With the launch of the iPhone 5 in the third quarter Apple is expected to gain market share.
If we look at individual handsets, Apple’s iPhone still remains the No.1 ad target in the mobile world with 16.2 % (increasing from 5.82% in 2009) of the total ads served to mobile phones. Research In Motion‘s BlackBerry Curve stood at a distant third position with 5.6 percent of the market share. Next in line are Motorola Droid, Samsung Nexus S and BlackBerry Bold 2 capturing between 2-3% of the market share.
The report also showed an increase ad share for touchscreen devices from 33 % in 2009 to 60% in 2011. Only 11 percent of devices reached by Millennial Media have a non-QWERTY keypad. Further mobile ad share for devices with only QWERTY keyboard has dropped from 36 percent in 2009 to just 14 percent today.