Analytics company Socialbakers raises $6M

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By Brittany Darwell

Social media analytics company Socialbakers announced Monday that it raised $6 million in a Series B round led by Index Ventures.

Socialbakers tracks publicly available analytics for Facebook, Twitter, YouTube, Google+ and LinkedIn, which can then be used for competitive analysis or other market research. The company makes some of this information freely available on its site, but advanced monitoring and insights are available with a pro plan priced according to how many pages or markets a business wants to track.

Socialbakers also offers a social media management and publishing platform, which includes some collaboration features like being able to assign tasks to other users. The company is certified with the apps, pages and insights badges in the Facebook Preferred Marketing Developer program.

Early Bird Venture Capital, which led the company’s $2 million Series A round a year ago, also participated in the latest round.

Socialbakers now has more than 160 employees across offices in San Francisco, Prague, Munich, London, Paris, Sao Paolo, Mexico City, Dubai and Istanbul.