How Did Facebook Strategic Preferred Marketing Developer Ampush Grow In 2013?

By David Cohen 

AmpushGraphic650The year 2013 was good to Ampush, as the Facebook Strategic Preferred Marketing Developer reported that its run rate for the year will end up at $70 million, up from $15 million in 2012.

Ampush said it doubled its customer base during 2013, and its employee total rose to nearly 100, from 35.

The company added that it is focused on the fact that some 30 percent of time on the Internet is spent on Facebook and other social networks, but only 10 percent of digital ad spend goes to that sector.

Ampush plans to expand its headquarters in San Francisco and its offices in New York in 2014, as well as eyeing international growth, initially in the Asia-Pacific and Latin American markets.

Co-Founder and CEO Jesse Pujji said in a release announcing Ampush’s growth:

Native advertising will be the biggest opportunity in the online ad space in the coming years, as other companies strive to emulate the success of Facebook’s advertising model. We’re extremely well-poised to continue our fast-paced growth trajectory as we continue to build best-in-class marketing software that drives customer success on native platforms.