Allow Jay-Z and Bing to Reintroduce Themselves
Jay-Z, Bing, and creative agency Droga5 teamed up to create a “multiplatform search experience and interactive game” to promote the hip-hop icon’s first book, Decoded, which will hit bookstores Nov. 16.
Decoded deciphers the hidden meanings behind Jay-Z’s songs and lyrics, and all 300 pages of the book will appear in unlikely places such as pools, pool tables, bronze plaques, and clothing racks, with fans using Bing, Bing Maps, and Bing Entertainment to search for clues.
Pages will be placed in locations relevant to their content, including the Brooklyn neighborhood where Jay-Z grew up, the London streets that inspired him, and his Manhattan empire. A total of 200 prizes will be awarded to fans who locate pages, including one grand-prize winner, who will receive two tickets to Jay-Z and Coldplay in concert in Las Vegas on New Year’s Eve.
