Aéropostale Hopes Facebook Store Takes Off

By David Cohen Comment

With shopping on Facebook continuing to grow, casual apparel and accessories retailer Aéropostale is setting up shop on the social network.

The retailer tapped shopping and social media technology from Usablenet to bring commerce capabilities to Aerospitale’s Facebook page, which boasts nearly five million likes.

Users of the social network can like and share product suggestions and purchases with their friends, as well as save, share, and comment on items. The entire Aéropostale inventory is available via the retailer’s Facebook page.

Other retailers using Usablenet’s technology include Walgreens, Tesco, American Eagle, Kenneth Cole, Victoria’s Secret, Juicy Couture, and Macy’s.

Aéropostale Senior Vice President of Marketing and E-Commerce Scott Birnbaum said in a press release:

Aéropostale has 5 million Facebook fans that are engaged and connected to our brand. The next logical step is to give them the opportunity to shop while in this environment.

And Usablenet Chief Executive Officer Nick Taylor added:

For brands to succeed in this new and rapidly evolving multichannel shopping environment, they must engage customers wherever they are. With the launch of its fully integrated Facebook store, as well as native applications for the top mobile operating systems, Aéropostale is demonstrating its strong commitment to delivering the best digital shopping experience for all consumers.

Readers: Have you shopped for apparel on Facebook, and what have your experiences been like?