As a sign that ad network consolidation is beginning, ad network Adknowledge announced today that it has acquired the ad network portion of Lookery, its second ad network acquisition in the last year. Lookery’s ad network will be folded into Adknowledge’s Cubics social ad network, which itself was acquired last December. No terms of the deal were released.
Cubics and Lookery say that nothing will change for app developers using Lookery’s ad network. The only things that will change for now are where the reports come from. The Lookery Guaranteed CPM program will continue for all participants.
Lookery, which started out as a Facebook ad network, has since branched out and is now focused on its audience data business. The company was founded by Scott Rafer, formerly of MyBlogLog, and David Cancel, formerly of Compete.com and has now grown a team of 9 based in its San Francisco offices.