Ad-Funded Mobile Music Growing in 'EU-5' Markets
In its new report, “Mobile Music: Ads to the Rescue,” eMarketer forecasts that mobile music revenue in what it dubs the “EU-5” countries – France, Germany, Italy, Spain and the UK – will top $1.4 billion by 2012, up from $267 million last year. Out of that total, the market research firm expects $170 million to come from ad-supported music, a segment that only contributed $4.6 million in 2007.
According to the report, marketers will account for a greater proportion of that overall spending as the ad-supported model for mobile music gathers steam.
“Mobile
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