When Digg sold earlier this month for a fraction of the valuation it once held, the jaws of social mediaphiles dropped. How could a company that was once valued at upwards of $60 million sell for a measly $500,000? Marketing optimization technology and conversion experts Monetate have put together an interesting infographic on replatforming and how not to make the same mistakes Digg made.
‘Replatforming: Don’t Digg Your Own Grave’ takes a look at the factors that contribute to replatforming and how e-commerce businesses can avoid the mistakes that Digg made:
- Focus on iteration and evolution
- Avoid reactive replatforming
- Conduct user testing and listen
- Manage scope to avoid burnout
- Don’t make unproven, irreversible changes
- Consider replatforming separate from a redesign
Check out the full infographic below for insight on each of these points, as well as statistics about e-commerce businesses planning replatforming projects.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.