5 Ways to Use Corporate Blogs to Increase Sales... Aside from Lead Generation
Too many B2B marketers equate "marketing" with "lead generation." So, when it's time to kick around social media marketing initiatives, the conversation almost always works its way back to the direct stimulation of demand. Fall into this trap, and you miss many marketing opportunities that come with solid return on investment cases.
Too many B2B marketers equate “marketing” with “lead generation.” So, when it’s time to kick around social media marketing initiatives, the conversation almost always works its way back to the direct stimulation of demand. Fall into this trap, and you miss many marketing opportunities that come with solid return on investment cases.
Take a minute to forget about lead generation – put it out of your mind. There are other ways to use corporate blogging and social media marketing to increase your company’s revenues, and here are five to get you started:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in