5 Ways To Improve Your Nonprofit's Page On Facebook

How do the best nonprofits make the most of Facebook, as opposed to other social media sites? Here's some answers from the American Red Cross, Share Our Strength, and Causes.

Facebook wants do-gooders to continue to do their thing on this site and not go running off to startups like the one started by one of the company’s original founders.

Perhaps that was the motive for this afternoon’s chat that Facebook’s Washington D.C. office hosted with Wendy Harman, social media director for the American Red Cross; Clay Dunn, online community director from Share Our Strength, and Sarah Koch, manager of nonprofit services for Causes.

Based on the half-hour video discussion of their best practices, here are five ways to improve a nonprofit’s page on Facebook.

Educate people about the issues and your practices

Use active language to describe your organization’s activities and objectives.

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