4C, a Facebook Marketing Partner, announced recently the hire of Hamid Qayyum as the company’s new senior vice president of sales, TV activation. Qayyum will report to CEO Lance Neuhauser and advance the company’s TV Verify and Measurement and Planning (MAP) products.
Previously, Qayyum was the senior vice president of sales for FourthWall Media. Before that, he was the president of Millennium Networks (later ErinMedia). This will be a boost to 4C’s efforts, as the company combines data from social media, set-top boxes, TV ad scheduling and TV advertising.
Qayyum described how he’s excited to start:
I share 4C’s dedication to providing the preeminent tools for brands, agencies, networks, and operators to maximize ROI and yield. I look forward to working with our clients and partners to demonstrate how a combination of social media and TV data can lead to more precise and cost-effective advertising.
Neuhauser welcomed Qayyum to the company:
Hamid has a proven track record of success involving 4C’s TV products, thanks to our partnership with FourthWall Media. We’re thrilled to have him on our leadership team as we continue to invent new ways to capitalize on the convergence of television and digital media for the benefit of our clients.
4C, which is also a LinkedIn Certified Sponsored Updates Partner, Pinterest Marketing Developer Partner, and Twitter Ads Certified, recently announced that its Teletrax technology earned Streaming Media Europe Reader’s Choice award for top Video Advertising Platform.