Facebook Touts 3Q Advertiser Success Stories

By David Cohen 

Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International.

The social network also reiterated its earlier statements that since offers launched in March, some 100,000 pages created them, with 30 percent of claims coming from mobile devices, and that page post ads on both mobile and desktop news feeds were eight times as engaging as page post ads on the right-hand side of the page, with advertisers seeing 10 times greater ad recall.

As for the company stats:

  • Samsung Mobile USA: The company attributed more than $129 million in sales to Facebook due to ads on the social network to promote the launch of its Galaxy S III smartphone, saying that customers who saw Facebook ads for the device purchased it at a rate 85 percent higher than those who did not.
  • Rosetta Stone: The company saw a three times return on ad spend from offers, as well as 560,000 total claims, 70 percent of which came via the mobile news feed.
  • Old Navy: The retailer found that people who saw its Facebook ads were more than twice as likely to purchase items from its website.
  • Lawson: The Japanese convenience-store chain used offers to advertise a discount on friend chicken, and it was claimed by more than 500,000 Facebook users, 92 percent of them via mobile.
  • MGM Resorts International: The hotel chain is expanding its use of custom audiences after a test of offering hotel stays to repeat guests saw returns on advertising of between three times and 12 times.

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