Bloggers and other content creators, rejoice: Twitter has the ultimate solution to banish writer’s block. If you’re ever stuck for an idea for your next blog post or article, we’ve got three ways you can use Twitter’s advanced search to come up with killer content that is timely, relevant and specific to your niche.
All of the below tips use the advanced twitter search to help you come up with content ideas. If this is your first time using the advanced search, I recommend you spend a little time playing with the options and learning some of the syntax, as this is an immensely useful way to discover what’s being talked about on Twitter at any given time.
Search for questions
One of the best ways to find content using Twitter is to see what people want to know about. By filtering your advanced search to only include questions, you’ll be able to craft a targeted blog post that answers one of these questions directly: this will give you your topic and your headline pretty easily.
To search for questions on Twitter, simply type in your niche or keyword(s) in the search box and include “?” at the end. So if I was stuck, say, on coming up with an idea for a tips-style article for AllTwitter, I might search for “Twitter tips ?” to access a gold mine of Twitter users who are asking about specific Twitter tips. I could then take some of the most repeated, popular, or unique questions and answer them in my blog post.
Search using prompts
Expanding upon searching for questions, you can also search for specific types of questions on Twitter. Crowdsourcing questions alone can be overwhelming, especially if you are working in a large niche. By specifying the type of questions people are asking on Twitter about your niche or topic, you’ll be able to craft a more refined article.
To add a question type to your advanced Twitter search, just include that phrase in quotation marks in addition to your niche keyword(s) and the question mark into your search field. For instance, you could conduct a search like this: “Twitter tips “the best” ?” to find people asking about the best Twitter tips. Other question types include “How do I”, “How do you”, “Does anyone know”, “Does anybody know” and the basic who, what, when, where, why and hows.
Search for influencers
People will often direct their questions on Twitter to specific experts, influencers or authorities. You can tap into these types of questions, too, for some quick content ideas.
To see what people are asking influencers in your niche, just include their @username at the beginning of your search query, such as @alltwtr. This will show you all tweet directed towards that particular user, and if you combine this with the above mentioned tips, you can really find some great, undercover content. Of course, you have to know who the influencers in your niche are, but if you stick around Twitter long enough, you’ll surely rub tweets with them eventually!
There are other things you can do to refine your advanced Twitter search as well. For instance, if you want to find people who are asking questions but who likely don’t have an answer themselves, try adding “-filter:links” to remove tweets that contain links. Alternatively, you can search for only those tweets that contain links by adding “filter:links” – this will give you insight into what’s already been said on other blogs and web entities about your potential topic. You can also define the sentiment as positive (a happy face) or negative (a sad face), specify location or date range, and include particular hashtags to further refine your content ideas.