Revitalized action series, “24,” tops this week’s list of top gaining tv show pages in the People Talking About This metric. Also among the top ten this week is reality series of former child actors, “Tia & Tamera” and upcoming “The Avengers” spin-off series, “Agents of the S.H.I.E.L.D.”
Of the top 10 pages, the top three are shows have yet to begin their season, while six have just aired their season finales last week.
This list of top gaining TV Show pages is compiled with PageData, which tracks page growth and engagement across Facebook.
|#||Name||People Talking About||Weekly Growth|
|2||Tia & Tamera||394,900||+258,790|
|3||Agents of S.H.I.E.L.D.||261,039||+238,063|
|6||How I Met Your Mother||326,211||+155,120|
For “24,” the page’s increased engagement has spurred from a single post announcing the renewal of the series. With over 100k shares, the page has been able to experience growth virally. Page activity and PTAT will probably not be sustained until production begins, unless the page has a content strategy plan in place to produce more regular updates in the meantime.
Riding on the coattails of the release of “Iron Man 3”, “Agents of the S.H.I.E.L.D.” has been marketing heavily through Facebook advertising. The page’s managers have been purchasing ads to increase total page Likes to help reach more people. In the graph below, it can be seen that page’s Like growth rose significantly after May 10, but leveled out around May 19. Viacom has recently found through a study that Facebook users that like a TV Show page are 75 percent more likely to watch those shows. By acquiring Likes now, the show looks primed to earn high ratings early.
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