It’s Facebook Studio Awards time again, as the social network announced in a post on its Facebook for Business page that it is now accepting nominations for the 2014 edition of its program to recognize the brands and agencies that are making the best use of its advertising and marketing offerings.
Entries of original work published between Feb. 1, 2013, and Jan. 31, 2014, are due Jan. 31, and the Facebook Creative Council will review all submissions in February and March. The original work can be in any language, but submissions must be in English.
Facebook updated the criteria upon which entries will be judged:
- Craft and Execution: Was there a focus on high-quality visuals, aesthetics, and copywriting? Did your creative add to peoples’ experience in News Feed? Did the work exemplify the brand voice, and was it relevant for the audience?
- Scale and Targeting: Did you reach the people who matter to you? Did you reach them where they spend the most time — in News Feed and on mobile? Did you use Facebook marketing products to extend the reach of your message?
- Business Results: What metrics did you establish for your campaign? How did your Facebook campaign drive the overall business goals and return on investment for the client?
Brands and agencies: Will you submit entries for the 2014 Facebook Studio Awards?