Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships

By David Cohen 

With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.

Sociagility and Acknowledgement looked at the top 25 sponsors in terms of top performers, highest status, and greatest potential. The two companies began tracking the brands April 18, 100 days prior to the start of the Games.

Omega and BMW placed first and second, respectively, in each category, while UPS showed the most potential to move up the charts.

Notable brands that scored zero on the chart when it came to Facebook included: Panasonic, McDonald’s, Cadbury, Coca-Cola, Visa, and two of the host country’s best-known brands, BT and British Airways.

Procter & Gamble was the strongest performer on the complete chart, which also factored in Twitter, YouTube, and the brands’ websites, while BP showed the most growth potential.

Readers: With the London 2012 Olympics quickly approaching, are you surprised at some of the high-profile brands that have yet to integrate Facebook into their sponsorship campaigns?