The Psychology Of FAIL Videos

Since the dawn of time (or at least the dawn of YouTube), people have been laughing out loud at the misfortunes of others. FAIL videos account for over a billion YouTube views, but what is it that makes them so appealing?

Hey, did you see that video where that grape lady falls and she’s on the ground screaming in agony? Haha, yeah…that was hilarious. Since the dawn of time (or at least the dawn of YouTube), people have been laughing out loud at the misfortunes of others. FAIL videos account for over a billion YouTube views, but what is it that makes them so appealing?

FAILBlog is the fifth most popular channel on YouTube, with over 1.3

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in