New Coupon Site CauseOn One-Ups Groupon's Charity Work

The latest development in the online group coupon trend is charitable spending. Deal provider CauseOn launched today with the motto "See, eat and do for less all while giving more." Starting September 1, shoppers can feel good about themselves not only for helping each other save money, but also for contributing to the common good. The idea of using these types of social coupons to give back isn't new. Groupon has been a particularly successful company in this field, and they introduced the G-Team this summer to demonstrate their philanthropy. The G-Team works by advertising alongside Groupon deals: Users have the opportunity to click and fund a cause when they see their daily steal. CauseOn has a more direct strategy. For every coupon that a user purchases, 20 percent of the company's revenue goes to a charity -- so that contribution is guaranteed, unlike with the G-Team Plan. The user also gets to choose the charity from CauseOn's cause partners, which the company says it carefully researches before partnering with. CauseOn's first five partners are Susan G. Komen for the Cure, the Dougy Center, Girls, Inc. and the TechStart Education Foundation. The company is also suggesting that many other partners will follow as they give customers their first deals. The company is based in Portland, Oregon, which is the only city it will offer coupons for at first. But in the next 12 months, CauseOn wants to expand to 45 major U.S. cities. New York, Seattle and Denver are the next metropolitan areas on its target list. They expect to offer a range of deals, beginning with coupons for yoga, laser skin care, an eco-dry cleaner, and a chain of environmentally-friendly general stores. The one advantage that G-Team might have is the strategy of giving customers the chance to see charities that are relevant to their purchases. There has already been a lot of competition in the social group-buying world, so CauseOn's generosity doubles as a clever way to get in on the action. And CauseOn isn't shying away from any comparisons -- the description "Like Groupon But Partially for Charity" is all over its Twitter page. The site's first deals will not begin until September, but those interested can already sign up on their Website.

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New Coupon Site CauseOn One-Ups Groupon's Charity Work

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