Facebook Presentation Reveals "Post Analytics" And Real-Time Ad Targeting

Want access to the level of impressions, clicks, and overall engagement you are receiving for each feed story on your Facebook Page? Soon you will be able to! According to an image used by Mark Cowan of Facebook during a recent presentation in Poland, Facebook will soon improve their insights product to enable Page administrators to “track impressions and interactions against each post”. Additionally, Facebook is testing out new real-time ad targeting features.

There’s no doubt that the post analytics feature will be celebrated by Page administrators and many large Twitter users will probably be jealous of this new feature.

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