Comcast Starts Promoting Plaxo Services

This evening while watching the television I noticed an interesting advertisement show up: Comcast’s ad for their new “universal address book”. Immediately I thought that this must be part of the recent Plaxo acquisition. Sure enough after looking around I found the new Universal Address Book service site and it does indeed leverage Plaxo.

The goal is straight-forward: let everyone access their contacts and calendars from a central location. This is something that data portability is supposed to help accomplish.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in