10 Tips for Publishing Videos on Facebook

By David Cohen Comment


Video has evolved into a more accessible and essential tool for brands on Facebook, and product manager Anaid Gomez-Ortigoza shared 10 tips for making the most of the medium.

Gomez-Ortigoza highlighted recent improvements including the addition of a videos tab to page insights and changes to the video-uploading process, and she shared the following 10 tips for publishers looking to take full advantage:

  1. Schedule videos to automate your content calendar: Scheduling videos and other posts gives page administrators flexibility and keeps content on their pages fresh.
  2. Set expiration dates for videos: Ensuring that videos are no longer visible after a certain date and time is especially helpful for page admins dealing with licensing restrictions.
  3. Add captions to tell your story with and without sound: Captions are an effective way to draw the attention of Facebook users who are viewing auto-play videos with no sound.
  4. Edit and manage all your videos with your video library: Facebook’s video library enables page admins to organize and manage their videos, and it includes search and filtering tools, as well as the ability to edit content details.
  5. Embed your videos elsewhere: Take advantage of Facebook’s embedded video player.
  6. Utilize secret videos: Page admins can upload videos that are only accessible via direct URLs, so they can control the audience for their content.
  7. Manage video distribution settings with your video library: Speaking of controlling the audience for videos, page admins can take steps including the prohibition of third-party embeds, publishing to News Feed and viewing and managing the secret videos mentioned above.
  8. Explore your top videos: The top videos section enables page admins to determine the content that performed the strongest during a specific date range, as well as other analytics and metrics,
  9. Monitor your retention graph: If there is a point during a video where the drop-off by users is significant, page admins can tweak their content to make it more engaging.
  10. Track engagement metrics: Likes, comments and shares give page admins valuable information about audience sentiment and reception.

Readers: Anything to add?