Gomez-Ortigoza highlighted recent improvements including the addition of a videos tab to page insights and changes to the video-uploading process, and she shared the following 10 tips for publishers looking to take full advantage:
- Schedule videos to automate your content calendar: Scheduling videos and other posts gives page administrators flexibility and keeps content on their pages fresh.
- Set expiration dates for videos: Ensuring that videos are no longer visible after a certain date and time is especially helpful for page admins dealing with licensing restrictions.
- Add captions to tell your story with and without sound: Captions are an effective way to draw the attention of Facebook users who are viewing auto-play videos with no sound.
- Edit and manage all your videos with your video library: Facebook’s video library enables page admins to organize and manage their videos, and it includes search and filtering tools, as well as the ability to edit content details.
- Embed your videos elsewhere: Take advantage of Facebook’s embedded video player.
- Utilize secret videos: Page admins can upload videos that are only accessible via direct URLs, so they can control the audience for their content.
- Manage video distribution settings with your video library: Speaking of controlling the audience for videos, page admins can take steps including the prohibition of third-party embeds, publishing to News Feed and viewing and managing the secret videos mentioned above.
- Explore your top videos: The top videos section enables page admins to determine the content that performed the strongest during a specific date range, as well as other analytics and metrics,
- Monitor your retention graph: If there is a point during a video where the drop-off by users is significant, page admins can tweak their content to make it more engaging.
- Track engagement metrics: Likes, comments and shares give page admins valuable information about audience sentiment and reception.
Readers: Anything to add?