10 Must-Have Product Launch Tactics For Facebook
Out with the old and in with the new works in a lot of places, but not with first-time product launches on Facebook. It takes a marriage of traditional and new values.
Writing and sending a press release over the wire services, then calling editors for story coverage will no longer furnish the edge needed to move product. For that you need an integration with Facebook.
1. Traditional
Don’t dismiss the old ways of getting the word out on your product. They still work. Editors are living, breathing human beings who like telephone and face to face contact. It helps them know and trust you and write good things about your product.
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