Making friends is easy. Keeping them? That’s the hard part. That’s the conundrum facing many major brands as they move more and more of their marketing dollars to Facebook, Twitter, YouTube,…
This past spring, the season 2 premiere of HBO’s popular Game of Thrones had so many fans checking in and commenting on GetGlue that the entertainment social networking site temporarily…
The founders of social technology com-pany 140 Proof believe in a philosophy of simplicity when it comes to social advertising: Social ads go everywhere people go. So brand messages that…
Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends and other shoppers. Nowhere…
Shoutlet CEO Jason Weaver likes to say that his company works in dog years. “Everything we do, we do at seven times the speed of other companies,” he notes. That’s…
Today, according to SocialFlow co-founder Frank Speiser, much of social media marketing is like someone walking into a crowded room and blurting something out through a bullhorn. It’s loud, intrusive…
When Tenthwave was created only 19 months ago, it had one mission in mind: to become an agency that matters. With a focus on digital and social, Tenthwave wanted to…
