The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today’s announcement that Twitter is to divest MoPub arguably the most high-profile deal of 2021.
Top line
Twitter has agreed to sell its ad-tech platform MoPub to AppLovin for an agreed fee of $1.05 billion in cash, the pair announced today.
The deal was unanimously passed by Twitter’s board of directors and is expected to close in the coming months.
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