Are you ready to pay to watch “Gangnam Style” for the 41st time? Don’t worry, you won’t have to do that–but you might be looking at the future of paid video content promotion.
Today YouTube announced plans to follow Facebook in the endless quest for revenue by reaching out to “a small group of channel producers” and asking them to develop paid content channels that would cost users $1-$5 per month for access.
This isn’t a new idea: YouTube execs previously floated theoretical plans to acquire low-rated networks that can’t quite succeed on cable. Proposed content options for these channels include the usual “episodic” programs along with live streaming “pay-per-view”-style events and “self-help or financial advice shows”. Calling Suze Orman…
This development could be both a massive spam disaster and a great opportunity for PR/marketing pros to push their clients. What better way to corner your target audience than by using a video channel that caters specifically to their niche demographic? (Football fans, sci-fi nerds, lovers of redneck reality shows…the list is could go on forever.)
PR pros: can you imagine clients starting YouTube pay channels or using them as key promo platforms?