Will 2010 Bring Fewer RFP Cattle Calls?

It’s a bit early to be making – or asking readers for – 2010 predictions. However, there is one we’ve been thinking about. Namely, will we see fewer RFP “cattle calls” in 2010. By that we mean the widely circulated and publicized, every agency and their brother is in on this RFP.

One agency head recently quipped to PRNewser that they don’t do “beauty contests.” Another said they try to stay away from pitches that are widely publicized, especially if they don’t have a connection.

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