Why Rebranding a PR Agency Sucks, and How I Did It Properly
This is a guest post by Ed Zitron, CEO of EZPR.
This is a guest post by Ed Zitron, founder and CEO of EZPR.
Though I’ve been called many things, such as a jerk and a fool, I am intimately aware that for the last three years, if not more, my website has sucked, as has my general brand presence.
Now, I hate phrases like “brand presence,” but if you compared my old site to my new site, and my old domain to my new domain, I was a step or eleven behind my competitors.
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