Wendy's Rebranding Focuses on Sleek Design and Social Engagement
Perennial fast food underdog Wendy’s just announced a full rebranding–but unlike recent Arby’s and American Airlines campaigns, this one will involve more than a slick new logo and an interior makeover. It will include a new tagline, an expanded digital presence and a more aggressive attempt to engage customers.
In July, for example, the chain launched an “info to go” app designed to help diners gauge the nutritional value of their favorite items and make healthier choices.
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