Weight Watchers Rebrands Spokesperson Jessica Simpson

Here’s an interesting takeaway from FishbowlNY regular Diane Clehane‘s latest Lunch column: rather than dropping Jessica Simpson after she complicated her contract by getting pregnant again, Weight Watchers has used the opportunity to create a new role for her and a new campaign to go along with it.

Seems like they didn’t get the message about letting “less credible” celebrity spokespeople go.

Media VP Andy Amill gave Clehane some details on their lunch date. First he said “Jennifer [Hudson] has been ‘amazing’ for the company” and that she “helped bring in…record traffic to WeightWatchers.com

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