Weber Shandwick CEO Says PR More Responsible for 'Big Ideas' on Strategy

In a new Adweek interview on the future of public relations, Weber Shandwick CEO Andy Polansky says that PR is increasingly “the steward of the strategy”. He believes that developments in digital/social media are the “biggest growth engines” for the industry at large and that they have increased the amount of power that firms hold when shaping messaging strategies for clients.

He makes some very strong statements about social media being “the core of everything we’re doing” and echoes Edelman‘s sentiments about an industry more directly involved in the creative process, saying that “Whoever retains the most creative thinkers will win market share.”

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