Walmart Turns Internal Promotions Into Holiday Publicity Stunt
Who else but Walmart (or is it still “Wal-Mart”, because we lost track) could turn a string of standard promotions into a PR campaign?
Don’t get us wrong—it’s pretty cool that the ‘mart is giving 25,000 of its employees a big thumbs up in the fourth quarter. And dispatching top execs to various stores during the holiday season in order to announce “on-the-spot surprise promotions” is a smart move. But the idea that a job inside the world’s biggest, cheapest box “offers economic security and opportunity” is more than a little ridiculous no matter how many new titles and raises the organization hands out.
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