Vocus Acquires Help a Reporter Out (HARO)

Breaking: PR software company Vocus (NASDAQ: VOCS), has acquired Help A Reporter Out (HARO), a service which matches up journalists with sources.

As part of the deal, which was just announced at Vocus’ user conference in Washington, D.C., HARO founder Peter Shankman [pictured] will join Vocus as a vice president.

“I’ve been talking with Vocus now for probably five months,” said Shankman in a phone interview with PRNewser. “They are definitely HARO’s largest advertiser by far. When [someone’s] your largest advertiser, you get to talking,” he said.


PRNewser had heard of rumors of a HARO sale since November 2008.

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