'Virtual Nobodies' Promoting the Nissan Juke For About $1,000
Rather than hiring celebrity endorsers for its new car, a rep at Nissan told FastCompany.com they’ve hired “virtual nobodies” to drive around in the first two Jukes available in the U.S.
Jason Sadler and Evan White, the two guys who started I Wear Your Shirt, are tweeting, blogging, and creating other online content for the new car brand at a cost to Nissan of about $1,000, much less than the usual cost to get a famous
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