Understanding and Overcoming Twitter’s New Mute Feature

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Today we bring you a guest post via Sahana Jayaraman, Head of Digital and Content Marketing, and Vincent Bates, Senior Account Executive, Social and Digital, at Bay Area firm Eastwick.

Twitter has traditionally offered brands the ability to quickly spread content to large follower audiences, offering an ability to gain reach unlike any other social channel.

However, with the recent rollout of Twitter’s mute feature, brands can no longer be certain that their audiences are listening, as the feature enables users to stop receiving content from accounts without having to unfollow them.

Why

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